Making the Rubs, Selling the Dream

Kings of BBQ: "Making the Rubs, Selling the Dream"

Season 1 · Episode 2

Kings of BBQ Season 1 Episode 2

Kings of BBQ: "Making the Rubs, Selling the Dream" Season 1 · Episode 2

Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman help the guys dive further into the purpose of launching the brand and being authentic to their roots. A trip to the golf course yields some iconic and hilarious brand messaging.

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